name: marketing-skills description: TL;DR: 23 marketing playbooks (CRO, SEO, copy, analytics, experiments, pricing, launches, ads, social). Use to get checklists + copy/paste deliverables fast.

Marketing Skills

Summary

One installed skill containing 23 marketing modules. Pick the relevant module under references/ to get practical checklists, frameworks, and copy/paste deliverables.

This skill vendors the full content from coreyhaines31/marketingskills under references/ and provides a simple router to load the right module.

How to use

1. Identify the module that matches the request.
2. Read the corresponding references/<module>/SKILL.md file.
3. Apply the framework and deliver practical outputs (drafts + checklists).

Included modules (what each one does)

Each module lives at references/<module>/SKILL.md.

• ab-test-setup: plan and implement A/B tests
• analytics-tracking: set up tracking and measurement (GA4/GTM/events)
• competitor-alternatives: competitor comparison + alternatives / “vs” pages
• copy-editing: edit and polish existing copy
• copywriting: write or improve marketing copy (headlines, CTAs, page copy)
• email-sequence: build email sequences and drip campaigns
• form-cro: optimize lead capture and contact forms
• free-tool-strategy: plan engineering-as-marketing free tools (calculators, generators)
• launch-strategy: product launches and announcements
• marketing-ideas: idea bank for growth + marketing tactics
• marketing-psychology: mental models / cognitive biases for better persuasion
• onboarding-cro: improve activation and onboarding
• page-cro: conversion optimization for any marketing page
• paid-ads: create and optimize paid ad campaigns
• paywall-upgrade-cro: optimize in-app paywalls and upgrade screens
• popup-cro: create/optimize popups and modals
• pricing-strategy: pricing, packaging, and monetization
• programmatic-seo: build SEO pages at scale (templates + data)
• referral-program: design referral and affiliate programs
• schema-markup: add structured data and rich snippets
• seo-audit: audit technical and on-page SEO
• signup-flow-cro: optimize signup and registration flows
• social-content: create and schedule social media content

Module router

Pick one of these modules and read the matching file:

• references/page-cro/SKILL.md
• references/signup-flow-cro/SKILL.md
• references/onboarding-cro/SKILL.md
• references/form-cro/SKILL.md
• references/popup-cro/SKILL.md
• references/paywall-upgrade-cro/SKILL.md
• references/copywriting/SKILL.md
• references/copy-editing/SKILL.md
• references/email-sequence/SKILL.md
• references/social-content/SKILL.md
• references/analytics-tracking/SKILL.md
• references/ab-test-setup/SKILL.md
• references/seo-audit/SKILL.md
• references/programmatic-seo/SKILL.md
• references/schema-markup/SKILL.md
• references/competitor-alternatives/SKILL.md
• references/pricing-strategy/SKILL.md
• references/launch-strategy/SKILL.md
• references/paid-ads/SKILL.md
• references/referral-program/SKILL.md
• references/free-tool-strategy/SKILL.md
• references/marketing-ideas/SKILL.md
• references/marketing-psychology/SKILL.md

Output rules

• Prefer 80/20: biggest levers first.
• Never invent metrics or keyword volumes. If missing, label assumptions.
• When possible: include copy/paste drafts and an implementation checklist.