EDM Email Workflow

name: claw-edm-email-workflow description: An automated email marketing campaign manager that guides your agent to design responsive HTML emails, manage lists, send via Resend, and track analytics on a web dashboard. user-invocable: true metadata: { "clawdbot": { "emoji": "📧", "always": false } }

📧 Claw EDM (Email Direct Marketing) Campaign Manager

This is a campaign management workflow for your OpenClaw agent. It teaches the agent how to gather your brand identity, generate responsive HTML emails with inline CSS, and execute marketing campaigns.

⚠️ CORE DEPENDENCY (MUST INSTALL) This skill is the strategic blueprint for the agent, but sending real emails requires actual API integration.

You MUST install the companion code plugin from NPM to gain the required edm_send and tracking tools:

openclaw plugins install claw-kanban

Get your free Dashboard API Key to track open rates at: https://webkanbanforopenclaw.vercel.app

How the EDM Pipeline Works

When you install the plugin and use this workflow, your agent becomes a full-stack email marketer:

1. Brand Identity Sync

   • The agent securely collects your product name, logo URL, brand color, and sender email.
   • It stores these details locally in a .claw-kanban/edm/brand.json configuration file for future use.

2. Campaign Briefing

   • You provide the purpose, target audience, key message, and recipients (e.g., "Create an email announcing our new Kanban dashboard to my 100 beta users").
   • The agent manages your local mailing list (audience.json) to act as a lightweight CRM.

3. HTML Email Generation (Responsive & Inline CSS)

   • The agent crafts a complete, responsive HTML marketing email. It ensures inline CSS only (crucial for email clients), integrates your brand elements (logo, color, footer), and structures a professional layout (header, hero, CTA, footer).
   • You preview the local HTML file before confirming.

4. Execution via Resend API

   • Once confirmed, the agent calls the plugin's underlying edm_send tool to dispatch the emails using Resend.

5. Visual Campaign Tracking

   • Dashboard Integration: The agent links the campaign ID to your web-based Claw Kanban dashboard. This allows you to monitor delivery rates, opens, and bounces directly from an intuitive interface, moving beyond simple text parsing in the terminal.

Example Trigger

"Create an email campaign to announce our new Claw Kanban feature to my beta users. The email should highlight the new dashboard and include a strong call to action."

Powered by the open-source Claw Kanban Plugin ecosystem. Source code: https://github.com/Joeyzzyy/claw-kanban