🎯 Google & Meta Ads Spy Tool — Steal Winning Ad Creatives From Any Competitor

Slug: google-meta-ads-spy
Category: Paid Advertising / Competitive Intelligence
Powered by: Apify + InVideo AI + Claude AI

Input any competitor or niche. Get every active Google & Meta ad they're running — copy, creatives, angles, landing pages, spend signals — analyzed by AI and rebuilt into winning ad templates ready for your own campaigns.

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💥 Why This Skill Will Dominate ClawHub

The #1 shortcut in paid advertising is this: don't guess what works — copy what's already proven. The problem? Manually spying on competitors takes hours, across multiple tools that each cost $100–$300/month.

This skill replaces them all. One run. Every competitor ad. Fully analyzed.

Every media buyer, agency, brand, and e-commerce store is your target. Paid ads is a $600B/year industry — everyone running ads needs this.

What gets automated:

• 🕵️ Scrape all active ads from any competitor on Meta & Google
• 📊 Detect spend signals — how long an ad has been running = proof it's profitable
• 🧠 Analyze hooks, angles, CTAs, formats that are performing best
• 🖼️ Extract all creative assets — images, video thumbnails, ad copy
• 🔗 Capture landing page strategy — what happens after the click
• ✍️ Claude AI rewrites winning ads adapted to your brand & offer
• 🎬 InVideo AI produces video ad versions of winning creatives
• 📋 Deliver a battle-ready swipe file for your next campaign

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🛠️ Tools Used

Tool	Purpose
Apify — Meta Ad Library Scraper	All active Facebook & Instagram ads per brand
Apify — Google Ads Transparency Scraper	Active Google Search & Display ads
Apify — Website Content Crawler	Landing page copy, structure & CTA analysis
Apify — TikTok Ads Scraper	TikTok Creative Center top ads by niche
InVideo AI	Rebuild winning video ad concepts for your brand
Claude AI	Ad copy rewriting, angle analysis, campaign strategy

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⚙️ Full Workflow

INPUT: Competitor domains / brand names + your niche + your offer
        ↓
STEP 1 — Scrape All Active Competitor Ads
  └─ Meta Ad Library: every active Facebook & Instagram ad
  └─ Google Ads Transparency Center: Search + Display ads
  └─ TikTok Creative Center: top performing video ads in niche
        ↓
STEP 2 — Detect Spend & Performance Signals
  └─ Ad running 30+ days = proven winner (they're spending on it)
  └─ Ad running 90+ days = absolute winner (scale this angle)
  └─ Multiple ad variations of same angle = testing phase (watch this)
        ↓
STEP 3 — Deep Creative Analysis
  └─ Hook type: question / shock / story / testimonial / offer
  └─ Emotional trigger: fear / greed / curiosity / social proof
  └─ Format: static image / carousel / video / UGC style
  └─ CTA strategy: urgency / soft / direct / benefit-led
        ↓
STEP 4 — Landing Page Intelligence
  └─ Headline formula, offer structure, social proof type
  └─ CTA placement, urgency tactics, price anchoring
  └─ What they A/B test (detected via URL parameters)
        ↓
STEP 5 — Claude AI Rebuilds Winning Ads For Your Brand
  └─ Takes top 5 performing competitor ads
  └─ Rewrites each with your brand voice, offer & USP
  └─ Generates 3 angle variations per winning ad
        ↓
STEP 6 — InVideo AI Produces Video Versions
  └─ Top winning static ad angles turned into 15s & 30s video ads
  └─ Hook-first format optimized for Facebook, Instagram & TikTok
        ↓
OUTPUT: Full swipe file + rewritten ads + video creatives + campaign strategy

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📥 Inputs

{
  "competitors": [
    { "domain": "competitor1.com", "brand_name": "BrandOne" },
    { "domain": "competitor2.com", "brand_name": "BrandTwo" },
    { "domain": "competitor3.com", "brand_name": "BrandThree" }
  ],
  "your_brand": {
    "name": "YourBrand",
    "offer": "Online fitness coaching program — 12-week transformation",
    "usp": "No gym needed, 20 minutes/day, results in 30 days or money back",
    "target_audience": "Busy moms aged 30-45",
    "tone": "motivational, empathetic, real"
  },
  "platforms": ["meta", "google", "tiktok"],
  "min_days_running": 14,
  "max_ads_per_competitor": 50,
  "invideo_api_key": "YOUR_INVIDEO_API_KEY",
  "apify_token": "YOUR_APIFY_TOKEN"
}

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📤 Output Example

{
  "spy_summary": {
    "competitors_analyzed": 3,
    "total_ads_scraped": 147,
    "proven_winners_found": 23,
    "top_performing_angles": [
      "Before/After transformation story",
      "Social proof overload (numbers + testimonials)",
      "Objection-killer ('No gym? No problem')"
    ],
    "dominant_format": "UGC-style video (61% of top ads)",
    "avg_winning_ad_runtime": "47 days"
  },
  "top_competitor_ads": [
    {
      "rank": 1,
      "competitor": "FitnessBrandOne",
      "performance_signal": "🔥 Running 94 days — PROVEN WINNER",
      "platform": "Facebook + Instagram",
      "format": "Video (UGC style, 28 seconds)",
      "hook": "I lost 22 lbs in 8 weeks without stepping foot in a gym...",
      "angle": "Personal transformation story — relatable mom, no equipment",
      "emotional_trigger": "Hope + social proof",
      "cta": "Start Your Free 7-Day Trial",
      "landing_page_intel": {
        "headline": "The 20-Minute Home Workout That's Transforming Busy Moms",
        "offer_structure": "Free trial → upsell to annual",
        "urgency_tactic": "Countdown timer + 'Only 47 spots left'",
        "social_proof": "23,847 transformations + before/after photos above fold"
      },
      "why_it_wins": "Speaks directly to the #1 objection (no time, no gym). UGC format feels authentic. Free trial removes purchase risk entirely.",
      "your_rewritten_version": {
        "hook": "I transformed my body in 12 weeks — as a mom of 3, working full time, with zero gym access...",
        "body": "I tried everything. Early morning gym sessions I couldn't keep up. Diets that made me miserable. Then I found a 20-minute home program that actually fit my life.\n\n12 weeks later: down 19 lbs, more energy than I've had in years, and I've kept it off.\n\nYourBrand is giving busy moms a free 7-day trial right now — no gym, no equipment, just 20 minutes a day.",
        "cta": "Claim Your Free 7-Day Trial →",
        "angle_variations": [
          "Variation A: Lead with the time objection ('Only 20 minutes')",
          "Variation B: Lead with the social proof ('Join 15,000 moms')",
          "Variation C: Lead with the guarantee ('30-day transformation or full refund')"
        ]
      },
      "invideo_production": {
        "status": "produced",
        "formats": ["15s Instagram Reel", "30s Facebook Ad", "60s TikTok"],
        "style": "UGC authentic",
        "video_urls": ["outputs/ad_01_15s.mp4", "outputs/ad_01_30s.mp4", "outputs/ad_01_60s.mp4"]
      }
    }
  ],
  "niche_intelligence": {
    "top_hooks_in_niche": [
      "I lost X lbs in Y weeks without...",
      "Why most home workouts fail (and what actually works)",
      "POV: You just finished a 20-minute workout and feel incredible"
    ],
    "top_offers_in_niche": [
      "Free trial (most common — 67% of top ads)",
      "Discount + countdown timer (23%)",
      "Free challenge / lead magnet (10%)"
    ],
    "best_performing_formats": [
      { "format": "UGC video testimonial", "share": "61%" },
      { "format": "Before/after static image", "share": "22%" },
      { "format": "Talking head + text overlay", "share": "17%" }
    ],
    "recommended_budget_to_test": "$50-100/day split across 3 ad variations"
  },
  "campaign_strategy": {
    "week_1": "Test 3 hooks from competitor analysis with $30/day each",
    "week_2": "Kill bottom performer, double budget on top 2",
    "week_3": "Scale winner to $200/day, introduce video variations",
    "kpi_targets": {
      "ctr_benchmark": "2.5-4% (niche average from scraped data)",
      "cpc_benchmark": "$0.80-$1.40",
      "roas_target": "3x minimum before scaling"
    }
  }
}

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🧠 Claude AI Master Prompt

You are a world-class paid advertising strategist and direct response copywriter.

COMPETITOR AD DATA:
{{competitor_ads_data}}

LANDING PAGE INTELLIGENCE:
{{landing_pages_data}}

NICHE PERFORMANCE DATA:
{{niche_ad_benchmarks}}

MY BRAND:
- Name: {{brand_name}}
- Offer: {{offer}}
- USP: {{usp}}
- Target audience: {{target_audience}}
- Tone: {{tone}}

FOR EACH TOP COMPETITOR AD GENERATE:
1. Performance signal — how long running + what that signals
2. Deep breakdown: hook type, angle, emotional trigger, CTA strategy
3. Landing page intelligence: headline formula, offer, urgency, social proof
4. Why it wins — 2 sentences, brutally honest
5. Rewritten version for MY brand:
   - Same proven angle, adapted to my offer & audience
   - 3 hook variations (A/B/C test ready)
   - My CTA optimized for my offer type

ALSO GENERATE:
- Top 5 hooks dominating this niche
- Top 3 offer structures that convert best
- 4-week testing & scaling campaign strategy
- KPI benchmarks based on niche data

OUTPUT: Valid JSON only. No markdown. No preamble.

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💰 Cost Estimate

Competitors	Apify CU	InVideo Cost	Total Cost
3 competitors	50 CU ($0.50)	~$8 (3 videos)	~$8.50
5 competitors	80 CU ($0.80)	~$15 (5 videos)	~$15.80
10 competitors	155 CU ($1.55)	~$28 (10 videos)	~$29.55
Full niche audit (20)	300 CU ($3)	~$55 (20 videos)	~$58

💡 $5 free Apify credits on signup:
👉 https://www.apify.com?fpr=dx06p

🎬 Produce your video ads with InVideo AI:
👉 https://invideo.sjv.io/TBB

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🔗 Who Wins Big With This Skill

User	How They Use It	Value
Media Buyer	Never launch a blind campaign again	Save $000s in wasted ad spend
Marketing Agency	Deliver competitor analysis as a paid service	$500–$2,000 per audit
E-commerce Brand	Copy proven ad angles before testing	3x faster path to winning ads
SaaS Company	Spy on competitor acquisition strategy	Understand what converts in your market
Dropshipper	Find proven product ads before sourcing	Only source products with validated ads
Freelance Copywriter	Deliver competitor swipe files to clients	Add $500–$1,500 to any project

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📊 Why This Replaces $300+/Month Spy Tools

Feature	AdSpy ($149/mo)	SocialPeta ($299/mo)	This Skill
Meta ads scraping	✅	✅	✅
Google ads scraping	❌	✅	✅
TikTok ads scraping	❌	✅	✅
Landing page analysis	❌	❌	✅
AI rewrites for your brand	❌	❌	✅
Video ad production	❌	❌	✅
Campaign strategy included	❌	❌	✅
Monthly cost	$149	$299	~$8.50/run

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🚀 Setup in 3 Steps

Step 1 — Get your Apify API Token
Sign up free → https://www.apify.com?fpr=dx06p
Go to: Settings → Integrations → API Token

Step 2 — Get your InVideo AI account
Sign up free → https://invideo.sjv.io/TBB
Go to: Settings → API → Copy your key

Step 3 — Input competitors & your brand
Competitor domains + your offer. Full spy report in under 10 minutes.

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⚡ Pro Tips to Launch Winning Campaigns Faster

• An ad running 90+ days = guaranteed winner — that's your primary target to model
• Look for ads running MULTIPLE VARIATIONS of the same angle — that means they found a winner and are scaling it
• Always model the angle, never copy the copy — same idea, your words, your brand
• Start with the hook — 80% of ad performance is decided in the first 3 seconds
• Run your InVideo video ads against your competitor's static image — video almost always wins on Meta & TikTok

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🏷️ Tags

paid-ads facebook-ads google-ads tiktok-ads competitor-research ad-spy media-buying apify invideo creative-strategy performance-marketing swipe-file

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Powered by Apify + InVideo AI + Claude AI