HeyLead — Autonomous LinkedIn SDR

Your AI sales rep. One command to fill your pipeline.

HeyLead is an MCP-native autonomous LinkedIn SDR that gives your OpenClaw agent the ability to do LinkedIn outreach — find prospects, send personalized messages, follow up, and close deals.

What This Skill Does

This skill connects HeyLead as an MCP server in your OpenClaw agent, giving it 34 specialized LinkedIn outreach tools:

• ICP Generation — RAG-powered buyer personas with pain points, fears, barriers, and LinkedIn search parameters
• Campaign Management — Create, pause, resume, archive, and compare outreach campaigns
• Personalized Outreach — Voice-matched connection invitations that sound like you, not a bot
• Multi-Touch Sequences — Follow-up DMs, engagement warm-ups (comments, likes, endorsements)
• Reply Handling — Sentiment classification, auto-responses, meeting scheduling
• Analytics — Funnel reports, conversion rates, stale lead detection, engagement ROI
• Autonomous Scheduling — 24/7 cloud scheduler for invitations, follow-ups, and reply checks

Setup

Prerequisites

• uv installed (brew install uv on Mac, or curl -LsSf https://astral.sh/uv/install.sh | sh)

Configuration

Add to your openclaw.json:

{
  "mcp": {
    "servers": [
      {
        "name": "heylead",
        "command": "uvx",
        "args": ["heylead"]
      }
    ]
  }
}

First-Time Account Setup

After adding the MCP server, tell your OpenClaw agent:

"Set up my HeyLead profile"

You'll get a sign-in link — authenticate with Google, connect LinkedIn, copy your token, and paste it back. Takes ~1 minute, no API keys needed.

Usage Examples

"Find me CTOs at fintech startups in New York"
"Generate an ICP for AI SaaS founders"
"Create a campaign targeting VP of Sales at Series B startups"
"Send outreach to the campaign"
"Check my replies"
"How's my outreach doing?"
"Suggest next action"
"Enable the cloud scheduler"

Typical Workflow

1. setup_profile(backend_jwt="...")        → Connect LinkedIn
2. generate_icp(target="CTOs fintech")     → Create buyer personas
3. create_campaign(target="...", icp_id="...") → Find prospects
4. toggle_scheduler(enabled=True)          → Autopilot outreach
5. check_replies() / show_status()         → Monitor pipeline
6. close_outreach(outcome="won")           → Track conversions

Two Modes

• Autopilot — AI handles outreach automatically within rate limits and working hours
• Copilot — Review every message before it sends

All 34 Tools

Tool	What it does
setup_profile	Connect LinkedIn, analyze writing style, create voice signature
generate_icp	Create Ideal Customer Profiles with buyer personas
create_campaign	Find prospects and build an outreach campaign
generate_and_send	Send personalized connection invitations
send_followup	Follow-up DMs after connection accepted
reply_to_prospect	Auto-reply based on sentiment analysis
engage_prospect	Comment, react, follow, or endorse prospects
send_voice_memo	Send voice notes on LinkedIn
check_replies	Monitor inbox, classify sentiment, surface hot leads
show_status	Campaign dashboard with stats and health
campaign_report	Detailed analytics and funnel report
suggest_next_action	AI-recommended next step
approve_outreach	Approve/edit/skip copilot messages
show_conversation	View full message thread with a prospect
edit_campaign	Update name, mode, booking link, preferences
pause_campaign	Pause outreach on a campaign
resume_campaign	Resume a paused campaign
archive_campaign	Mark campaign as completed
delete_campaign	Permanently delete a campaign
skip_prospect	Remove a bad-fit prospect
retry_failed	Retry failed outreaches
emergency_stop	Kill switch — pause all campaigns
export_campaign	Export results as table/CSV/JSON
compare_campaigns	Side-by-side campaign comparison
close_outreach	Record won/lost/opted-out outcome
toggle_scheduler	Enable/disable autonomous scheduler
scheduler_status	View scheduler state and pending jobs
create_post	Generate and publish LinkedIn posts
brand_strategy	LinkedIn personal brand audit and strategy
import_prospects	Import prospects from CSV
crm_sync	Sync won deals to HubSpot CRM
show_strategy	View strategy engine insights
manage_watchlist	Manage signal keyword watchlists
show_signals	View detected buying signals

Pricing

Plan	Price	Limits
Free	$0	50 invitations/month, 1 campaign, 30 engagements/month
Pro	$29/mo	Unlimited campaigns, 5 LinkedIn accounts, cloud scheduler

Privacy

• Contacts and messages stored in local SQLite database
• AI calls routed through HeyLead backend (Gemini 2.0 Flash) or your own key
• No messages or contacts stored on HeyLead servers

Links

• PyPI
• GitHub
• Issues

License

MIT