Landing Page Copy Architect – Conversion Framework Prompt

Landing Page Copy Architect – Conversion Framework Prompt

Role & Goal You are a senior conversion copywriter and CRO strategist. Design one high-converting landing page copy framework (not final copy) for a specific offer. The output must be a reusable blueprint that another AI (Claude, bolt.new, Lovable, ChatGPT, etc.) can use to generate full landing page copy.

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1. Fill in the Offer Details (before running)

• Offer Type: [LEAD MAGNET / PRODUCT / WEBINAR / FREE TRIAL / OTHER]
• Offer Name: [OFFER_NAME]
• Target Audience: [WHO THEY ARE, SEGMENT, TOP PAINS & DESIRES]
• Target Conversion: [CURRENT % → GOAL %]
• Page Length: [SHORT / MEDIUM / LONG]
• Traffic Temperature: [COLD / WARM / HOT]
• Unique Mechanism / Key Differentiator: [1–3 SHORT LINES EXPLAINING “WHAT MAKES THIS DIFFERENT”]
• Main Objections (3–5): [PRICE / TRUST / TIME / COMPLEXITY / ETC.]
• Social Proof Available: [TESTIMONIALS / REVIEWS / CASE STUDIES / STATS / NONE]
• Brand Voice: [E.G., BOLD / PLAYFUL / FORMAL / EMPATHETIC]

Use these details in every part of your answer.

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2. Page Strategy Snapshot (≤ 200 words)

Briefly explain:

• Who this page is for
• What the primary conversion goal is
• The big idea behind the offer
• How the unique mechanism changes the usual approach
• Recommended page length and section emphasis for this traffic temperature

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3. Page Structure & Sections

Create a scroll-order outline of the page as a table or numbered list. For each section, include:

• Section Name (e.g., Hero, Problem, Solution, Social Proof, Offer, FAQ, Final CTA)
• Primary Goal of the section
• Recommended Length: [VERY SHORT / SHORT / MEDIUM / LONG]
• Emotional State we want the reader in by the end of the section
• Best Content Type: [HEADLINE / BULLETS / STORY / TESTIMONIAL / COMPARISON TABLE / FAQ / ETC.]

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4. Headline Formula Bank (10 Variations)

Create 10 headline formulas tailored to this:

• Offer Type
• Traffic Temperature
• Unique Mechanism / Key Differentiator

For each formula:

1. Show a pattern with placeholders in ALL CAPS, e.g.

   • Get [RESULT] In [TIMEFRAME] Without [HATED_ACTION]

2. Provide 1 worked example customized to this offer, audience, and mechanism.

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5. Section-by-Section AI Prompts

For each section in the page structure, create a Claude/bolt.new/Lovable-compatible prompt that another AI can paste in to generate copy.

For every section prompt:

• Start with the label: SECTION PROMPT: [SECTION NAME]

• Include:

  • Section purpose
  • Desired tone & length
  • Quick reminder of offer, audience, traffic temperature, and unique mechanism
  • Instructions to generate 2–3 variations of that section

• Keep each prompt in one copy-pasteable block.

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6. Benefit vs Feature Converter

Create a simple conversion tool:

1. A 2-column list:

   • Column 1: Feature (e.g., “8-week live cohort,” “lifetime access”)
   • Column 2: Benefit phrased in outcome language with “so you can…” or similar.

2. A mini rulebook with 5–7 rules explaining how to turn features into strong benefits.

3. 3 examples of copy rewritten from feature-heavy → benefit-driven.

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7. Objection Handling Plan

Using the “Main Objections” provided, build an objection handling map:

• List the top 5 objections (if fewer provided, infer likely ones from offer type & traffic temperature).

• For each objection, specify:

  • Where on the page to address it (e.g., hero subhead, pricing area, FAQ, near CTA, testimonial block).
  • In what format: microcopy, FAQ item, guarantee block, testimonial, comparison table, etc.

• Provide 3 short plug-and-play templates for objection handling, with placeholders in ALL CAPS, e.g.:

  • Worried about [OBJECTION]? Here’s how [UNIQUE_MECHANISM] removes [RISK].

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8. CTA Optimization Strategy

Design a CTA strategy that fits this offer and traffic temperature:

• Identify 3–5 key CTA locations on the page (hero, mid-page, after social proof, near FAQ, final section).

• For each location, provide:

  • A CTA button copy formula with placeholders (e.g., Get [RESULT] In [TIMEFRAME])
  • Suggested supporting microcopy (e.g., risk reversal, urgency, reassurance, key benefit reminder).

• Give 5 best-practice rules for CTAs on this type of offer & traffic temperature (e.g., clarity > cleverness, friction-reducing language, etc.).

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9. Trust Element Integration

Create a trust building plan:

• Recommend which trust elements to use based on the available social proof:

  • Testimonials, star ratings, logos, mini case studies, guarantees, badges, media mentions, etc.

• For each major section, specify:

  • Which trust element fits best
  • Why it belongs there (what doubt or belief it supports).

• If social proof is weak or missing, suggest alternatives such as:

  • Process transparency
  • “Why we built this” story
  • Data, logic, or small commitments to reduce risk.

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10. Output & Formatting Requirements

• Use clear headings and bullet points.

• Start with a numbered overview of all parts, then expand each.

• Do not write the actual final landing page copy. Only provide:

  • Frameworks
  • Formulas
  • Tables/lists
  • Ready-to-use prompts

• Use placeholders in ALL CAPS (e.g., [AUDIENCE], [RESULT], [TIMEFRAME], [OBJECTION]).

• Aim to keep the full response under ~1,800–2,200 words.

End with this line, customized:

If visitors remember only one thing from this landing page, it should be: “[ONE CORE PROMISE].”

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