name: Lead Gen Operator description: Automated lead generation assistant - finds companies, scores them, writes personalized outreach emails, and tracks pipeline. metadata: { "openclaw": { "version": "1.0.0" }, "version": "1.0.0", "price": 19, "category": "sales", "tags": ["leads", "outreach", "sales", "automation"] }

Lead Gen Operator

An automated lead generation assistant that finds companies, scores them based on funding/size/industry, writes personalized outreach emails, and tracks your entire sales pipeline.

What It Does

• Find leads - Add companies with details (name, size, industry, funding)
• Auto-score - Scores leads 0-100 based on funding stage, team size, industry
• Write outreach - Generates personalized cold emails
• Track pipeline - Status flows: new → enriched → drafted → sent → replied → closed
• Follow-ups - Get recommendations on who to follow up with
• Export - Export leads to CSV

Setup

1. Copy to your OpenClaw workspace:

cp -r lead-gen-operator/* ~/.openclaw/workspace/

2. The memory-manager tool is pre-configured at:

~/.openclaw/workspace/skills/memory-manager/

Commands

# Add a lead
node ~/.openclaw/workspace/skills/memory-manager/memory-manager.js add-lead leads.json "CompanyName" "" "" "11-50" "SaaS" "Series A"

# Score a lead
node ~/.openclaw/workspace/skills/memory-manager/memory-manager.js score-lead leads.json "CompanyName"

# Write outreach
node ~/.openclaw/workspace/skills/memory-manager/memory-manager.js write-outreach leads.json "CompanyName"

# Get outreach
node ~/.openclaw/workspace/skills/memory-manager/memory-manager.js get-outreach leads.json "CompanyName"

# Update status
node ~/.openclaw/workspace/skills/memory-manager/memory-manager.js update-status leads.json "CompanyName" "sent"

# View all leads
node ~/.openclaw/workspace/skills/memory-manager/memory-manager.js list leads.json

# View stats
node ~/.openclaw/workspace/skills/memory-manager/memory-manager.js stats leads.json

# Export to CSV
node ~/.openclaw/workspace/skills/memory-manager/memory-manager.js export-csv leads.json

# Follow-ups
node ~/.openclaw/workspace/skills/memory-manager/memory-manager.js get-followups leads.json

Lead Scoring

Status Flow

new → enriched → drafted → sent → replied → closed
                      ↓
                    lost

Included Files

• SOUL.md - Agent persona definition
• memory-manager/ - Lead management tool
• SETUP-GUIDE.md - Complete user guide
• README.md - Overview

Requirements

• OpenClaw installed
• Node.js (for memory-manager)
• Optional: Gmail (for sending emails)

Support

For issues or questions, reach out through OpenClaw Discord.