Listing Gap Audit
Audits your listing against top competitors to identify key copy and proof gaps, prioritizing actionable rewrites to improve conversion and competitiveness.
Description
name: listing-gap-audit
description: Audit listing competitiveness by comparing your PDP/listing against top competitors and surfacing the highest-impact copy/proof gaps. Use when the user asks why conversion is lagging, wants PDP rewrite priorities, or needs a competitor benchmark before launch.
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# Listing Gap Audit
## Skill Card
- **Category:** PDP Optimization
- **Core problem:** How does our listing underperform compared with competitors?
- **Best for:** Listing rewrite prioritization
- **Expected input:** Your listing text + competitor listings + product constraints
- **Expected output:** Gap report across title, bullets, proof, offer framing, and action priorities
- **Creatop handoff:** Send priority rewrites into script/copy generation workflows
## Workflow
1. Parse listing components: headline, bullets, proof, offer, objections.
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Benchmark against competitor structure and claim density.
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Score gaps by conversion impact and implementation effort.
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Generate rewrite priorities with before/after guidance.
## Output format Return in this order: 1. Executive summary (max 5 lines) 2. Priority actions (P0/P1/P2) 3. Evidence table (signal, confidence, risk) 4. 7-day execution plan ## Quality and safety rules - Do not copy competitor claims verbatim.
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Flag compliance-sensitive claims explicitly.
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Keep recommendations feasible for current product constraints.
## License
Copyright (c) 2026 Razestar.
This skill is provided under CC BY-NC-SA 4.0 for non-commercial use. You may reuse and adapt it with attribution to Razestar, and share derivatives under the same license.
Commercial use requires a separate paid commercial license from Razestar. No trademark rights are granted.
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