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name: performance-marketing-agent description: "AI performance marketing agent for paid media, PPC, SEM, and digital marketing. Manage Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and TikTok Ads campaigns via natural language. Automate keyword research, budget optimization, ROAS tracking, wasted spend analysis, ad creative management, audience targeting, and cross-platform reporting. Powered by Adspirer — 100+ tools for campaign creation, bid optimization, CPA tracking, retargeting, and marketing automation across all major ad platforms." homepage: https://www.adspirer.com author: Adspirer license: MIT category: marketing subcategory: performance-marketing keywords:

• marketing
• performance-marketing
• digital-marketing
• paid-media
• paid-social
• ppc
• sem
• advertising
• google-ads
• meta-ads
• facebook-ads
• linkedin-ads
• tiktok-ads
• campaign-management
• ad-optimization
• keyword-research
• budget-optimization
• roas
• cpa
• media-buying
• marketing-automation
• retargeting tags:
• marketing
• performance-marketing
• paid-media
• ppc
• advertising
• google-ads
• meta-ads
• linkedin-ads
• tiktok-ads
• digital-marketing
• sem
• campaign-management metadata: openclaw: emoji: "📈" requires: env: [] bins: [] install:
  • id: openclaw-adspirer kind: node label: "Adspirer Ad Management Plugin"

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Performance Marketing Agent — Powered by Adspirer

AI agent for performance marketing, paid media, and digital advertising. Connects directly to ad platform APIs to create campaigns, pull live performance data, research keywords, optimize budgets, and manage ads across Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads.

This skill installs the Adspirer plugin (openclaw-adspirer) — the same 100+ tools, same MCP server, same capabilities as the adspirer-ads-agent skill.

Setup

# Install the plugin
openclaw plugins install openclaw-adspirer

# Authenticate
openclaw adspirer login

# Connect your ad platforms
openclaw adspirer connect

# Verify
openclaw adspirer status

Connect your ad accounts at https://adspirer.ai/connections

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What You Can Do

Performance Marketing & PPC

• Keyword Research — Real search volumes, CPC ranges, and competition data from Google Ads
• Campaign Creation — Search, PMax, Display, Image, Video, Carousel campaigns across all platforms
• Bid Optimization — Adjust bidding strategies, manage keyword bids, optimize for target CPA/ROAS
• Wasted Spend Analysis — Find underperforming keywords and ad groups burning budget
• Search Term Reports — Review search terms, identify negative keyword opportunities

Digital Marketing Automation

• Cross-Platform Reporting — Unified performance data across Google, Meta, LinkedIn, TikTok
• Budget Optimization — AI-powered budget allocation recommendations across campaigns
• Automated Monitoring — Set up alerts for metric thresholds, schedule recurring briefs
• Ad Creative Management — Update headlines, descriptions, creatives across platforms

Paid Media & Media Buying

• Google Ads — Search campaigns, Performance Max, YouTube, keyword management, extensions
• Meta Ads — Facebook & Instagram image, video, carousel campaigns, audience targeting
• LinkedIn Ads — Sponsored content, lead gen, B2B targeting by job title and industry
• TikTok Ads — Video campaigns, spark ads, young demographic targeting

Marketing Analytics

• Live Performance Dashboards — Impressions, clicks, CTR, spend, conversions, CPA, ROAS
• Anomaly Detection — Explain sudden changes in campaign metrics
• Creative Fatigue Detection — Identify ads losing effectiveness over time
• Audience Insights — Segment performance analysis across platforms

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Who Is This For?

Role	Use Case
Performance Marketers	Daily campaign monitoring, bid optimization, ROAS tracking
Digital Marketing Managers	Cross-platform reporting, budget allocation, campaign launches
PPC Specialists	Keyword research, search term analysis, negative keyword management
Media Buyers	Multi-platform campaign creation, budget optimization, targeting
Marketing Agencies	Multi-client management, automated reporting, creative management
E-commerce Brands	Product advertising, retargeting, conversion optimization

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Safety

• All campaigns created in PAUSED status for review
• Write operations always require user confirmation
• Read operations (performance, research, analytics) are safe to run freely
• No local credential storage — OAuth 2.1 with PKCE

Pricing

Plan	Price	Tool Calls
Free Forever	$0/mo	15/month
Plus	$49/mo	150/month
Pro	$99/mo	600/month
Max	$199/mo	3,000/month

All plans include all 4 ad platforms. Sign up at https://adspirer.ai/settings?tab=billing