---

name: publora-linkedin description: > Post or schedule content to LinkedIn using the Publora API. Use this skill when the user wants to publish or schedule LinkedIn posts, retrieve analytics (impressions, reactions, followers), manage reactions, post comments, or @mention people/organizations via Publora.

Publora — LinkedIn

LinkedIn platform skill for the Publora API. For auth, core scheduling, media upload, and workspace/webhook docs, see the publora core skill.

Base URL: https://api.publora.com/api/v1
Header: x-publora-key: sk_YOUR_KEY
Platform ID format: linkedin-{profileId}

Platform Limits (API)

⚠️ API limits differ from native app. Design against these.

Property	API Limit	Native App
Text	3,000 characters	3,000
Images	Up to 20 × 5 MB, JPEG/PNG/GIF	Same
Video	30 min / 500 MB	15 min / 5 GB
Video format	MP4 only	MP4, MOV
Organic carousels	❌ Not via API	✅
Mixed media	❌ No	✅
Rate limit	~200 calls/hr	—

First 210 characters visible before "see more".

Common errors:

• MEDIA_ASSET_PROCESSING_FAILED — file too large or unsupported format
• Error 429 — rate limit exceeded

Post a Text Update

await fetch('https://api.publora.com/api/v1/create-post', {
  method: 'POST',
  headers: { 'Content-Type': 'application/json', 'x-publora-key': 'sk_YOUR_KEY' },
  body: JSON.stringify({
    content: 'Excited to announce our latest product update! #buildinpublic',
    platforms: ['linkedin-ABC123']
  })
});

@Mentioning People and Organizations

Use the following syntax inside content:

@{urn:li:person:MEMBER_ID|Display Name}       # person
@{urn:li:organization:ORG_ID|Company Name}    # company

The display name must exactly match the LinkedIn profile name (case-sensitive).

body: JSON.stringify({
  content: 'Great collaboration with @{urn:li:organization:107107343|Creative Content Crafts Inc}!',
  platforms: ['linkedin-ABC123']
})

Schedule a Post

body: JSON.stringify({
  content: 'Your LinkedIn update here',
  platforms: ['linkedin-ABC123'],
  scheduledTime: '2026-03-20T09:00:00.000Z'
})

Analytics

Post Statistics

const res = await fetch('https://api.publora.com/api/v1/linkedin-post-statistics', {
  method: 'POST',
  headers: { 'Content-Type': 'application/json', 'x-publora-key': 'sk_YOUR_KEY' },
  body: JSON.stringify({
    postedId: 'urn:li:share:7123456789',   // or urn:li:ugcPost:xxx
    platformId: 'linkedin-ABC123',
    queryTypes: 'ALL'   // IMPRESSION | MEMBERS_REACHED | RESHARE | REACTION | COMMENT
  })
});

Account Statistics

await fetch('https://api.publora.com/api/v1/linkedin-account-statistics', {
  method: 'POST',
  headers: { 'Content-Type': 'application/json', 'x-publora-key': 'sk_YOUR_KEY' },
  body: JSON.stringify({ platformId: 'linkedin-ABC123' })
});

Follower Count & Growth

await fetch('https://api.publora.com/api/v1/linkedin-followers', {
  method: 'POST',
  headers: { 'Content-Type': 'application/json', 'x-publora-key': 'sk_YOUR_KEY' },
  body: JSON.stringify({ platformId: 'linkedin-ABC123' })
});

Profile Summary (combined overview)

await fetch('https://api.publora.com/api/v1/linkedin-profile-summary', {
  method: 'POST',
  headers: { 'Content-Type': 'application/json', 'x-publora-key': 'sk_YOUR_KEY' },
  body: JSON.stringify({ platformId: 'linkedin-ABC123' })
});

Analytics may take up to 24h to fully populate after posting.

Reactions

Supported types: LIKE, PRAISE, EMPATHY, INTEREST, APPRECIATION, ENTERTAINMENT

Create Reaction

await fetch('https://api.publora.com/api/v1/linkedin-reactions', {
  method: 'POST',
  headers: { 'Content-Type': 'application/json', 'x-publora-key': 'sk_YOUR_KEY' },
  body: JSON.stringify({
    postedId: 'urn:li:ugcPost:7429953213384187904',
    reactionType: 'INTEREST',
    platformId: 'linkedin-ABC123'
  })
});

Delete Reaction

await fetch('https://api.publora.com/api/v1/linkedin-reactions', {
  method: 'DELETE',
  headers: { 'Content-Type': 'application/json', 'x-publora-key': 'sk_YOUR_KEY' },
  body: JSON.stringify({
    postedId: 'urn:li:ugcPost:7429953213384187904',
    platformId: 'linkedin-ABC123'
  })
});

Comments

Create Comment

await fetch('https://api.publora.com/api/v1/linkedin-comments', {
  method: 'POST',
  headers: { 'Content-Type': 'application/json', 'x-publora-key': 'sk_YOUR_KEY' },
  body: JSON.stringify({
    postedId: 'urn:li:share:7434685316856377344',
    message: 'Great post! Thanks for sharing.',  // max 1,250 characters
    platformId: 'linkedin-ABC123',
    // parentComment: 'urn:li:comment:(...)' ← for nested replies
  })
});

Delete Comment

await fetch('https://api.publora.com/api/v1/linkedin-comments', {
  method: 'DELETE',
  headers: { 'Content-Type': 'application/json', 'x-publora-key': 'sk_YOUR_KEY' },
  body: JSON.stringify({
    postedId: 'urn:li:share:7434685316856377344',
    commentId: 'urn:li:comment:(urn:li:activity:xxx,7434695495614312448)',
    platformId: 'linkedin-ABC123'
  })
});

Platform Quirks

• No bold/italic via API — LinkedIn API does not support rich text formatting
• URN format: Posts created via Publora → use postedId from /get-post. External posts: find urn:li:share:xxx or urn:li:ugcPost:xxx
• WebP images auto-converted to JPEG
• Hashtags work as plain text but become clickable
• No organic carousels via API — only multi-image grid layout