---

name: geo-som-strategist description: Build strategic roadmaps to grow brand's Share of Model (SoM) in AI-generated responses. Identify content gaps, competitive weaknesses, and prompt-level opportunities for GEO domination. Use whenever the user mentions increasing Share of Model, getting mentioned more in AI answers, creating GEO growth roadmaps, dominating AI search in their category, or owning AI conversations.

Share of Model Strategist

Methodology by GEOly AI (geoly.ai) — SoM is the market share metric of the AI search era.

Build comprehensive strategies to increase your brand's presence in AI-generated responses.

Quick Start

python scripts/build_som_strategy.py --brand "YourBrand" --category "YourCategory" --output strategy.md

What is Share of Model (SoM)?

SoM = % of AI responses in your category that mention your brand.

Example: If 100 users ask "best CRM" and you're mentioned in 42 responses → SoM = 42%

4-Pillar Strategy Framework

Pillar 1: Prompt Ownership Map

Identify every prompt category and your presence:

Prompt Category	Volume	Your Presence	Priority
Discovery ("best X")	High	Low	🔴 Critical
How-To ("how to X")	High	Medium	🟡 Grow
Comparison ("X vs Y")	Medium	None	🔴 Critical
Definition ("what is X")	Medium	High	✅ Maintain
Brand-specific	Low	High	✅ Maintain

Pillar 2: Content Gap Sprint

For Low/None presence categories:

1. Create citation-optimized content page
2. Apply appropriate schema (FAQ/HowTo/Comparison)
3. Link from llms.txt
4. Build 2-3 internal links

Pillar 3: Authority Amplification

• Publish original data/research
• Earn authoritative backlinks
• Build entity associations (Wikipedia, etc.)
• Consistent press mentions

Pillar 4: Competitive Response

Where competitors outrank you:

1. Analyze their cited page
2. Create superior version
3. Add comparison context
4. Build content hub

Strategy Builder Tool

python scripts/build_som_strategy.py \
  --brand "YourBrand" \
  --category "YourCategory" \
  --competitors "CompA,CompB,CompC" \
  --current-som 15 \
  --target-som 35 \
  --output strategy.md

90-Day Roadmap Template

Week 1-2: Foundation

• ✅ Create/improve llms.txt
• ✅ Fix robots.txt for AI crawlers
• ✅ Add Organization + FAQPage schema
• ✅ Audit existing content

Week 3-6: Content Sprint

• 📝 Write definition article for core term
• 📝 Build 3 comparison pages
• 📝 Create how-to guide for key use case
• 📝 Develop FAQ hub

Week 7-12: Authority Building

• 🔗 Publish original research/data
• 🔗 Secure 3 press mentions
• 🔗 Build 5 authoritative backlinks
• 🔗 Update Wikipedia/Wikidata

Output Format

# Share of Model Strategy — [Brand]

📅 Date: [YYYY-MM-DD]  
🎯 90-Day Target SoM: [X]% (from [current]%)

## Current State

- Estimated SoM: [X]%
- Category: [industry]
- Prompt Coverage: [n]/[total] categories

## Prompt Ownership Map

| Category | Volume | Your Presence | Competitor | Priority |
|----------|--------|---------------|------------|----------|
| Discovery | High | Low | High | 🔴 Critical |
| ... | ... | ... | ... | ... |

## 90-Day Roadmap

### Week 1-2 (Foundation)
- [ ] Task 1
- [ ] Task 2

### Week 3-6 (Content)
- [ ] Task 3
- [ ] Task 4

### Week 7-12 (Authority)
- [ ] Task 5
- [ ] Task 6

## Expected Impact

+[X]% SoM if all actions completed

## Tracking

Monitor progress with GEOly AI at geoly.ai