🧪 Skills
Social Media Manager
AI assistant for creating, scheduling, and optimizing social media content with hashtag research, multi-platform posting, and engagement analytics.
v0.1.0
Description
SKILL.md - social-media-manager
Metadata
name: social-media-manager-xiaoxing
description: AI-powered social media management assistant for content creation, scheduling, and analytics
version: 1.0.0
author: Xiao Xing
tags: [social-media, content, marketing, automation, twitter, instagram, linkedin, facebook]
Overview
Social Media Manager is a comprehensive AI-powered assistant that helps users manage their social media presence effectively. It can generate engaging content, research hashtags, plan posting schedules, analyze engagement metrics, and optimize for each platform's unique requirements.
Capabilities
1. Content Generation
- Generate social media posts for various platforms
- Adapt tone and style to match brand voice
- Create platform-specific content (Twitter threads, LinkedIn posts, Instagram captions)
- Write compelling headlines and hooks
- Repurpose content across platforms
2. Hashtag Research
- Suggest relevant trending hashtags
- Create branded hashtag strategies
- Optimize hashtag density per platform
- Generate hashtag bundles by niche/topic
3. Content Calendar
- Plan content themes by week/month
- Suggest optimal posting times per platform
- Coordinate multi-platform campaigns
- Track content pillars and themes
4. Engagement Analysis
- Analyze post performance metrics
- Suggest improvements based on engagement data
- Identify best-performing content types
- Benchmark against competitors
5. Platform-Specific Optimization
- Twitter/X: Thread creation, character limits (280), GIF support, quote tweets
- Instagram: Caption formatting, story ideas, Reel descriptions, carousel posts
- LinkedIn: Professional tone, article suggestions, document uploads
- Facebook: Community engagement, event promotion, group posting
Content Generation Prompts by Platform
Twitter/X Prompts
Thread Opener:
Create a Twitter thread about [TOPIC]. Include:
- A compelling hook (first tweet must grab attention in first 50 chars)
- 5-7 substantive tweets expanding on the topic
- A strong CTA in the final tweet
- 2-3 relevant hashtags distributed naturally
Tone: [professional/casual/humorous/inspirational]
Brand voice: [describe your brand voice]
Single Tweet:
Write a single impactful tweet about [TOPIC]:
- Max 280 characters
- Include a hook in first 30 characters
- Add value or emotion
- End with 1-2 relevant hashtags or a CTA
Tone: [specify]
Example Thread:
Topic: 5 AI Tools That Will Save You 10 Hours This Week
Thread structure:
1/5 🚨 Stop wasting time on repetitive tasks. Here are 5 AI tools that changed my workflow:
2/5 1. @NotionAI - Writing and summarization
3/5 2. @Copy.ai - Marketing copy
4/5 3. @Midjourney - Visual content creation
5/5 Which one are you trying first? Drop your pick in the comments 👇
#AITools #Productivity #TechTips
Instagram Prompts
Post Caption:
Create an Instagram caption for [CONTENT/VISUAL]:
- Hook: 1-2 lines that stop the scroll
- Body: 2-3 paragraphs telling a story or sharing value
- CTA: Clear call-to-action (save, comment, share)
- Hashtags: 5-15 relevant tags (mix of popular and niche)
Brand aesthetic: [describe]
Tone: [specify]
Carousel Post:
Design a carousel post about [TOPIC]:
- Slide 1: Hook/Title
- Slides 2-8: Content points (one per slide)
- Slide 9: CTA/Summary
- Each slide: Visual description + caption text
Format: Educational/Entertainment/Behind-the-scenes
Story Ideas:
Generate 5 Instagram Story ideas for [BRAND/TOPIC]:
- Mix of: poll, quiz, slider, question sticker, countdown
- Each story: hook + interactive element + CTA
Reel Description:
Create a Reel description for [VIDEO CONTENT]:
- First 3 lines: Hook (show up in feed)
- Lines 4-10: Context/value proposition
- CTA: Save, share, or comment
- Hashtags: 3-5 relevant tags
LinkedIn Prompts
Professional Post:
Write a LinkedIn post about [TOPIC]:
- Opening: Personal story or bold statement
- Body: 2-4 paragraphs with insights
- Ending: Thought-provoking question or CTA
- Length: 700-1500 characters ideal
Tone: Professional, authentic, thought-leadership
Industry: [specify]
Article Outline:
Create a LinkedIn article outline about [TOPIC]:
- Title: Compelling, keyword-rich
- Introduction: Hook + what reader will learn
- 5-7 main points with subheadings
- Conclusion: Key takeaways + CTA
Target length: 1500-3000 words
Company Update:
Write a company update post:
- Announce: [product/feature/milestone]
- Why it matters: Benefit to audience
- Quote: CEO or team member
- CTA: Link to learn more
Format: Professional, celebratory
Facebook Prompts
Post:
Create a Facebook post for [TOPIC]:
- Length: 80-200 words for reach
- Hook: First 40 characters
- Content: Conversational, community-focused
- CTA: Comment, share, or visit link
Tone: Friendly, community-oriented
Event Promotion:
Write a Facebook event post:
- Event: [name, date, time, location]
- Hook: What's the value of attending?
- Details: Key information
- CTA: RSVP link
Format: Event announcement
Hashtag Generation Methods
Method 1: Niche-Based Generation
Generate 20 hashtags for [NICHE/INDUSTRY]:
- Top 5: Broad reach hashtags (1M+ posts)
- Top 10: Medium reach (100K-1M posts)
- Top 5: Niche hashtags (<100K posts)
- Include: 1-2 branded hashtags
Method 2: Trending + Evergreen Mix
Create hashtag bundle for [TOPIC]:
- 3 trending hashtags (currently viral)
- 5 evergreen hashtags (consistent engagement)
- 2 niche-specific hashtags
- 1 branded hashtag
Method 3: Competitor Analysis
Research hashtags used by [COMPETITOR/INFLUENCER]:
- Extract their top 20 hashtags
- Identify patterns and themes
- Suggest 10 alternative hashtags in same niche
Hashtag Best Practices by Platform
| Platform | Optimal Count | Best Placement | Tips |
|---|---|---|---|
| 1-3 | End of tweet | Mix broad + niche | |
| 5-15 | Caption end + first comment | 30 max limit | |
| 3-5 | End of post | Industry-specific | |
| 1-3 | End of post | Avoid over-tagging |
Content Calendar Templates
Weekly Content Plan
| Day | Theme | Platform Focus | Content Type |
|---|---|---|---|
| Monday | Motivation | LinkedIn, Twitter | Quote, goals |
| Tuesday | Educational | LinkedIn, Instagram | Tips, how-to |
| Wednesday | Product/Service | All platforms | Feature highlight |
| Thursday | Community | Facebook, Instagram | User stories, UGC |
| Friday | Engagement | Twitter, Instagram | Poll, question, fun |
| Saturday | Behind-the-Scenes | Instagram, Facebook | BTS, team, culture |
| Sunday | Curated/Planning | All | Repurpose, plan |
Monthly Content Themes
Example: Tech/SaaS Month
Week 1: Product Features & Updates
Week 2: Educational Content & Tips
Week 3: Customer Success Stories
Week 4: Industry Trends & Thought Leadership
Example: E-commerce Month
Week 1: New Product Launches
Week 2: How-to Use/Style Guides
Week 3: Customer Reviews/Testimonials
Week 4: Special Offers/Behind-the-Scenes
Optimal Posting Times (General)
| Platform | Best Times (EST) | Worst Times |
|---|---|---|
| 9am, 12pm, 5pm | 11pm-5am | |
| 11am, 2pm, 7pm | 11pm-5am | |
| 8am, 10am, 12pm | 6pm-6am | |
| 9am, 1pm, 4pm | 12am-6am |
Engagement Analysis Framework
Key Metrics by Platform
Twitter/X:
- Impressions
- Engagement rate (engagements/impressions)
- Retweets, Likes, Replies
- Follows from tweet
- Link clicks
Instagram:
- Reach
- Engagement rate
- Saves
- Shares
- Profile visits
LinkedIn:
- Impressions
- Engagement rate
- Click-through rate
- Comments
- Reposts
Facebook:
- Reach
- Engagement rate
- Shares
- Comments
- Page likes
Engagement Analysis Prompt
Analyze [POST] performance:
- Metrics: [list actual numbers]
- Compare to: Industry average / Previous posts
- Strengths: What worked well
- Weaknesses: What underperformed
- Recommendations: 3-5 specific improvements
Content Performance Checklist
- Hook captures attention in first 2 seconds
- Value proposition is clear
- Visual is high-quality and relevant
- CTA is specific and actionable
- Hashtags are relevant (not spammy)
- Timing aligns with audience activity
- Format matches platform norms
Configuration
Configure your preferences in a config.json file:
{
"platforms": ["twitter", "instagram", "linkedin", "facebook"],
"brand": {
"name": "Your Brand",
"voice": "professional|casual|humorous|inspirational",
"colors": ["#hex1", "#hex2"],
"hashtags": ["#brand1", "#brand2"]
},
"posting": {
"frequency": "daily|3x/week|weekly",
"times": {
"twitter": ["09:00", "12:00", "17:00"],
"instagram": ["11:00", "14:00", "19:00"],
"linkedin": ["08:00", "10:00", "12:00"],
"facebook": ["09:00", "13:00", "16:00"]
}
},
"audience": {
"demographics": "age, location, interests",
"goals": "brand awareness, lead generation, community"
}
}
Scripts Available
- scripts/post_generator.py - Generate platform-specific posts
- scripts/hashtag_tool.py - Generate and research hashtags
- scripts/calendar_planner.py - Plan content schedules
References
- references/platform_guidelines.md - Platform-specific posting rules
- references/best_practices.md - Content strategy tips
- references/api_reference.md - API documentation
Notes
- Always comply with platform terms of service
- Maintain consistent brand identity
- Engage with comments and messages promptly
- Track competitors and industry trends
- Test different posting times for your specific audience
- Repurpose content across platforms with appropriate formatting
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