---

name: LinkedIn Content Creation Skill by Reepl description: Manage your LinkedIn presence with Reepl -- create drafts, publish and schedule posts, manage contacts and collections, generate AI images, create carousels, post to Twitter/X, and maintain your voice profile. Requires a Reepl account (reepl.io). homepage: https://reepl.io metadata: {"openclaw":{"requires":{"env":["REEPL_MCP_KEY"]},"primaryEnv":"REEPL_MCP_KEY"}}

LinkedIn Content Creation via Reepl

Full LinkedIn content management through Reepl's MCP integration. Write posts in your authentic voice, schedule content, manage drafts, generate AI images, create carousels, post to Twitter/X, browse your saved content library, and maintain contacts -- all from your AI assistant.

Prerequisites

1. Reepl account -- sign up at reepl.io
2. MCP connection -- connect your account via OAuth (see Setup below)
3. Gemini API key (optional) -- required only for AI image generation, link at Settings > AI Models

Setup

# 1. Visit the OAuth page to connect your Reepl account
https://mcp.reepl.io/oauth/authorize

# 2. Log in with your Reepl credentials (Google or email)

# 3. Copy the API key shown after authorization

# 4. Configure the MCP server endpoint
https://mcp.reepl.io/mcp?key=YOUR_API_KEY

If you receive authentication errors at any point, re-authenticate at the URL above.

---

Available Tools (31 total)

Tool	Purpose
create_draft	Save a new LinkedIn post draft
get_drafts	List and search your drafts
update_draft	Edit an existing draft
delete_draft	Remove a draft
publish_to_linkedin	Publish a post to LinkedIn immediately
schedule_post	Queue a post for future publishing
update_scheduled_post	Change time, content, or settings of a scheduled post
delete_scheduled_post	Cancel and delete a scheduled post
publish_now	Immediately publish a scheduled post
schedule_draft	Schedule an existing draft for publishing
get_published_posts	View your published LinkedIn posts
get_scheduled_posts	View your scheduled post queue
add_comment_to_post	Add a comment to a published post
get_user_profile	Get your Reepl account info
get_voice_profile	Read your voice profile (writing style patterns)
update_voice_profile	Update voice profile with learned patterns
get_contacts	Browse saved LinkedIn contacts
get_lists	Browse your contact lists
get_list_contacts	Get contacts in a specific list
add_contact_to_list	Add a contact to a list
get_collections	Browse your saved post collections
get_saved_posts	Read posts from a specific collection
get_templates	Browse your post templates and ideas
generate_image	Generate an AI image for a post (requires Gemini API key)
generate_carousel_content	Generate AI slide content for a carousel
list_carousel_drafts	List your saved carousel drafts
get_carousel_draft	Fetch a specific carousel draft
create_carousel_draft	Save a new carousel draft
update_carousel_draft	Edit an existing carousel draft
delete_carousel_draft	Delete a carousel draft
twitter_create_post	Create or schedule a Twitter/X post or thread

---

Content Rules

All LinkedIn content MUST be plain text. Never use markdown formatting like bold, italic, or # headings. LinkedIn does not render markdown -- it will appear literally in the feed, looking AI-generated. Use line breaks, spacing, and natural punctuation for structure instead.

LinkedIn posts have a 3,000 character limit.

---

Tool Reference

1. Create Draft

Save a post idea for later editing or publishing.

{
  "content": "Just wrapped up a deep dive into how AI is reshaping B2B sales.\n\nHere are 3 things I learned...",
  "title": "AI in B2B Sales",
  "mediaUrls": ["https://example.com/image.jpg"]
}

Parameter	Required	Description
content	Yes	Post text (plain text only)
title	No	Draft title for organization
mediaUrls	No	Array of image URLs to attach

2. Get Drafts

List and search your saved drafts.

{
  "search": "AI sales",
  "limit": 10
}

Parameter	Required	Description
limit	No	Number of drafts to return (default: 20)
search	No	Filter drafts by keyword

3. Update Draft

Edit an existing draft's content, title, or images.

{
  "draft_id": "abc-123",
  "content": "Updated post content here...",
  "title": "New Title"
}

Parameter	Required	Description
draft_id	Yes	ID of the draft to update
content	No	Updated post text
title	No	Updated title
mediaUrls	No	Updated image URLs (replaces existing)

4. Delete Draft

{
  "draft_id": "abc-123"
}

Parameter	Required	Description
draft_id	Yes	ID of the draft to delete

---

5. Publish to LinkedIn

Publish a post to LinkedIn immediately. This action is irreversible -- always confirm with the user before calling.

{
  "content": "Excited to share that we just hit 10,000 users on Reepl!\n\nBuilding in public has been one of the best decisions we made.\n\nHere's what I'd tell founders who are hesitant to share their journey...",
  "visibility": "PUBLIC"
}

Parameter	Required	Description
content	Yes	Post text (plain text only, max 3000 chars)
mediaUrls	No	Array of image URLs to include
visibility	No	PUBLIC (default) or CONNECTIONS

6. Schedule Post

Queue a post for future publishing. Times are rounded to 15-minute intervals.

{
  "content": "Monday motivation: the best time to start was yesterday. The second best time is now.",
  "scheduledFor": "2026-02-17T08:00:00Z",
  "visibility": "PUBLIC"
}

Parameter	Required	Description
content	Yes	Post text (plain text only, max 3000 chars)
scheduledFor	Yes	ISO 8601 timestamp (e.g. 2026-02-17T08:00:00Z)
mediaUrls	No	Array of image URLs
visibility	No	PUBLIC (default) or CONNECTIONS

Scheduling tips:

• Ask the user for their preferred time rather than picking one yourself.
• If they want suggestions, recommend varied slots: early morning (7-8 AM), lunch (12-1 PM), or end of day (5-6 PM) in their timezone.
• Avoid scheduling all posts at the same time -- spread them for better engagement.

7. Update Scheduled Post

Change the time, content, visibility, or images on a post that's already scheduled.

{
  "post_id": "post-456",
  "scheduledFor": "2026-02-18T12:30:00Z",
  "content": "Updated content for the scheduled post..."
}

Parameter	Required	Description
post_id	Yes	ID of the scheduled post
scheduledFor	No	New ISO 8601 timestamp
content	No	Updated post text
visibility	No	Updated visibility
mediaUrls	No	Updated image URLs (replaces existing)

8. Delete Scheduled Post

Cancel and remove a scheduled post. Only works on posts with status scheduled, failed, or pending_approval. Published posts cannot be deleted this way.

{
  "post_id": "post-456"
}

Parameter	Required	Description
post_id	Yes	ID of the scheduled post to delete

9. Publish Now

Immediately queue a scheduled post for publishing by rescheduling it to now. The post will be picked up by the scheduler within a few minutes. Only works on scheduled posts.

{
  "post_id": "post-456"
}

Parameter	Required	Description
post_id	Yes	ID of the scheduled post to publish immediately

10. Schedule Draft

Schedule an existing draft for LinkedIn publishing. Fetches the draft content and creates a new scheduled post. The original draft remains as a draft.

{
  "draft_id": "abc-123",
  "scheduledFor": "2026-02-17T08:00:00Z"
}

Parameter	Required	Description
draft_id	Yes	ID of the draft to schedule (use get_drafts to find IDs)
scheduledFor	Yes	ISO 8601 timestamp for when to publish

---

11. Get Published Posts

View the user's published LinkedIn posts. Supports keyword search and pagination.

{
  "limit": 10,
  "search": "AI"
}

Parameter	Required	Description
limit	No	Number of posts to return (default: 20)
search	No	Filter posts by keyword (case-insensitive content search)
nextToken	No	Cursor for pagination -- use the nextToken from a previous response

12. Get Scheduled Posts

View posts currently queued for future publishing. Supports status filtering, keyword search, and pagination.

{
  "limit": 10,
  "status": "scheduled"
}

Parameter	Required	Description
limit	No	Number of posts to return (default: 20)
status	No	Filter by status: scheduled (default), failed, pending_approval, changes_requested
search	No	Filter posts by keyword (case-insensitive content search)
nextToken	No	Cursor for pagination -- use the nextToken from a previous response

13. Add Comment to Post

Add a comment to a published LinkedIn post. Some post types (reshares, restricted posts) may reject comments -- this is a LinkedIn limitation.

{
  "post_id": "post-456",
  "comment_text": "Great insights! This resonates with what I've seen in enterprise sales."
}

Parameter	Required	Description
post_id	Yes	The postId of the published post (from get_published_posts)
comment_text	Yes	Comment text (plain text only, max 1250 characters)

---

14. Get User Profile

Returns the user's name, email, and LinkedIn URL. No parameters required.

15. Get Voice Profile

Read the user's voice profile -- writing style patterns learned from their published posts. No parameters required.

Returns:

• userInstructions -- guidelines the user has set (topics to avoid/emphasize, brand keywords, custom rules, writing samples)
• generatedProfile -- LLM-learned patterns (tone dimensions, vocabulary preferences, hook styles, structure patterns, anti-patterns)
• allowAutoUpdate -- whether the generated profile can be updated automatically
• isActive -- whether the voice profile is active

Always read the voice profile before generating content. This is the key to writing posts that sound like the user, not like an AI.

16. Update Voice Profile

Update the voice profile with newly learned patterns after analyzing the user's posts.

{
  "generatedProfile": {
    "schema_version": "1.0",
    "tone": { "primary": "conversational-authoritative" },
    "vocabulary": { "signature_phrases": ["here's the thing", "let me break this down"] },
    "structure": { "hook_patterns": [{ "type": "bold-statement" }, { "type": "question" }] },
    "anti_patterns": { "never_do": ["use corporate jargon", "start with 'I'm excited to announce'"] }
  }
}

Parameter	Required	Description
allowAutoUpdate	No	Only change if user explicitly requests
isActive	No	Toggle voice profile on/off
userInstructions	No	User-controlled guidelines -- only modify if user explicitly asks
generatedProfile	No	LLM-learned patterns from analyzing posts

Important: Before updating generatedProfile, always check that allowAutoUpdate is true. If the user has locked their profile, do not update it.

---

17. Get Contacts

Browse saved LinkedIn contacts and profiles. Supports pagination.

{
  "search": "product manager",
  "limit": 20
}

Parameter	Required	Description
limit	No	Number of contacts (default: 20)
search	No	Filter by name, headline, or keyword
nextToken	No	Cursor for pagination -- use the nextToken from a previous response

18. Get Lists

Browse the user's contact lists (curated groups of contacts).

{
  "search": "leads",
  "limit": 10
}

Parameter	Required	Description
search	No	Filter lists by name
limit	No	Number of lists (default: 20)

19. Get List Contacts

Get all contacts in a specific contact list. Use get_lists to find list IDs.

{
  "list_id": "list-123",
  "limit": 20
}

Parameter	Required	Description
list_id	Yes	The ID of the list to fetch contacts from
limit	No	Number of contacts (default: 20)
nextToken	No	Cursor for pagination -- use the nextToken from a previous response

20. Add Contact to List

Add an existing contact to a contact list. Use get_contacts to find profile IDs and get_lists to find list IDs.

{
  "profile_id": "profile-abc",
  "list_id": "list-123"
}

Parameter	Required	Description
profile_id	Yes	The profileID of the contact to add
list_id	Yes	The ID of the list to add the contact to

---

21. Get Collections

Browse saved post collections (groups of bookmarked LinkedIn posts).

{
  "search": "inspiration",
  "limit": 10
}

Parameter	Required	Description
search	No	Filter collections by name
limit	No	Number of collections (default: 20)

22. Get Saved Posts

Read posts from a specific collection. Use get_collections first to find the collection ID.

{
  "collectionID": "col-789",
  "search": "storytelling",
  "limit": 10
}

Parameter	Required	Description
collectionID	Yes	The collection to fetch from
limit	No	Number of posts (default: 20)
search	No	Filter posts by keyword

23. Get Templates

Browse post templates and content ideas saved in the user's library.

{
  "search": "product launch",
  "limit": 10
}

Parameter	Required	Description
limit	No	Number of templates (default: 20)
search	No	Filter by keyword
catalogID	No	Filter by specific catalog

---

24. Generate Image

Generate an AI image for a LinkedIn post using Google Gemini. Requires the user to have linked their Gemini API key in Reepl settings.

{
  "style": "infographic",
  "postContent": "3 ways AI is changing B2B sales in 2026..."
}

Parameter	Required	Description
style	Yes	Image style (see table below)
postContent	No	Post content for context
customPrompt	If style is custom	Your own image prompt

Available styles:

Style	Output
infographic	Professional data visuals and charts
minimal-illustration	Clean line art illustrations
bold-text	Typography and quote cards
screenshot-social-proof	Mockup screenshots
comic-storyboard	Comic-style panels
realistic-portrait	Photorealistic scenes
diagram-flowchart	Diagrams and process flows
custom	Your own prompt (requires customPrompt)

Always show the generated image to the user for approval before publishing. Pass the returned URL as mediaUrls when calling publish_to_linkedin or schedule_post.

---

25. Generate Carousel Content

Generate AI slide content for a LinkedIn carousel. Supports plain text topics, YouTube URLs, and article URLs. Returns slide headlines and body text to pass into create_carousel_draft.

Note: the API adds a hook slide and CTA slide automatically, so the actual slide count will be number_of_slides + 2.

{
  "topic": "remote work productivity tips",
  "number_of_slides": 5
}

{
  "url": "https://youtube.com/watch?v=...",
  "number_of_slides": 6
}

Parameter	Required	Description
topic	No	Topic or subject for the carousel (use for plain text topics)
url	No	YouTube or article URL to extract content from
number_of_slides	No	Number of content slides to generate (1-10, default: 5)

26. List Carousel Drafts

List the user's carousel drafts saved in Reepl.

{
  "search": "productivity",
  "limit": 10
}

Parameter	Required	Description
search	No	Filter drafts by title
limit	No	Number of drafts to return (default: 20)

27. Get Carousel Draft

Fetch a single carousel draft by ID, including all slide content, theme, and styling.

{
  "draft_id": "carousel-abc"
}

Parameter	Required	Description
draft_id	Yes	The draft ID (use list_carousel_drafts to find IDs)

28. Create Carousel Draft

Save a new carousel draft in Reepl. Pass slides from generate_carousel_content or write your own. If no theme or colors are specified, your saved brand kit styling is applied automatically.

{
  "title": "5 Remote Work Tips",
  "slides": [
    { "headline": "Stop working from the couch", "body": "Your brain associates spaces with activities. Create a dedicated workspace." },
    { "headline": "Time-block your deep work", "body": "90-minute focus blocks beat 8 hours of fragmented attention every time." }
  ],
  "theme": "3"
}

Parameter	Required	Description
title	Yes	Title for this carousel draft
slides	Yes	Array of slides, each with a headline (required) and optional body
theme	No	Theme preset ID ('1' through '22'). Leave unset to use brand kit default
title_font_size	No	Font size for slide titles: lg, md (default), or sm
body_font_size	No	Font size for slide body text: lg, md (default), or sm

29. Update Carousel Draft

Update an existing carousel draft. Only provide the fields you want to change -- unspecified fields are left as-is. Note: providing slides replaces ALL slides in the carousel.

{
  "draft_id": "carousel-abc",
  "title": "Updated Title",
  "slides": [
    { "headline": "New headline", "body": "New body text" }
  ]
}

Parameter	Required	Description
draft_id	Yes	The ID of the draft to update
title	No	New title
slides	No	Replacement slides (replaces ALL existing slides)
theme	No	New theme preset ID ('1' through '22')
title_font_size	No	lg, md, or sm
body_font_size	No	lg, md, or sm

30. Delete Carousel Draft

Permanently delete a carousel draft. This cannot be undone.

{
  "draft_id": "carousel-abc"
}

Parameter	Required	Description
draft_id	Yes	The ID of the carousel draft to delete

---

31. Twitter/X: Create Post

Create or schedule a Twitter/X post or thread. Requires a Twitter account connected in Reepl Settings > Integrations and an active Premium subscription.

For a single tweet, pass an array with one item. For a thread, pass multiple items in order.

{
  "threadTweets": [
    { "index": 0, "text": "I spent 6 months studying how top creators grow on LinkedIn. Here's what actually works (thread):" },
    { "index": 1, "text": "1/ Consistency beats virality. Posting 3x/week for 6 months outperforms a single viral post every time." },
    { "index": 2, "text": "2/ Comments matter more than posts. Thoughtful replies on big accounts drive more followers than original posts." }
  ],
  "scheduledFor": "2026-03-15T14:00:00Z"
}

Parameter	Required	Description
threadTweets	Yes	Array of tweet objects with index (0-based position) and text (max 280 chars each)
scheduledFor	No	ISO 8601 timestamp. If omitted, post is saved as a draft (status: pending)
linkedPostId	No	The postId of a LinkedIn post this thread was cross-posted from

---

Common Patterns

Pattern 1: Write a Post in the User's Voice

1. get_voice_profile          -- read their writing style
2. Ask user for topic          -- what do they want to write about?
3. Write draft (plain text!)   -- match their tone, hooks, vocabulary
4. Show draft, get feedback    -- iterate until they're happy
5. create_draft OR publish     -- save or go live

Pattern 2: Schedule a Week of Content

1. get_voice_profile           -- read writing style
2. get_templates               -- browse content ideas
3. get_saved_posts             -- browse inspiration from collections
4. Write 3-5 posts             -- vary topics, hooks, formats
5. schedule_post (x5)          -- spread across Mon-Fri at varied times

Pattern 3: Repurpose Saved Content

1. get_collections             -- find the right collection
2. get_saved_posts             -- browse posts in it
3. Pick a post, rewrite it     -- new angle, user's voice
4. create_draft or publish     -- save or go live

Pattern 4: Post with AI-Generated Image

1. Write the post content first
2. generate_image              -- use post content as context
3. Show the image to user      -- get approval
4. publish_to_linkedin         -- pass image URL in mediaUrls

Pattern 5: Analyze and Update Voice Profile

1. get_published_posts         -- fetch recent posts (limit: 20)
2. Analyze patterns            -- tone, hooks, vocabulary, structure
3. get_voice_profile           -- check if allowAutoUpdate is true
4. update_voice_profile        -- save learned patterns to generatedProfile

Pattern 6: Create a LinkedIn Carousel

1. Read carousel_guidelines prompt  -- understand content and styling rules
2. generate_carousel_content        -- provide topic or URL
3. Review slides with user          -- adjust if needed
4. create_carousel_draft            -- save with brand kit styling
5. Share the deep link              -- user fine-tunes in Reepl editor
6. update_carousel_draft            -- apply any requested edits

Pattern 7: Cross-Post to Twitter/X

1. Write or retrieve the LinkedIn post content
2. Adapt for Twitter format           -- split into 280-char chunks for threads
3. twitter_create_post                -- schedule or save as draft
4. Pass linkedPostId if cross-posting -- links the Twitter thread to the LinkedIn post

Pattern 8: Schedule a Draft

1. get_drafts                  -- find the draft to publish
2. Ask user for preferred time -- or suggest morning/lunch/evening slots
3. schedule_draft              -- pass draft_id and scheduledFor

---

Error Handling

Error	Cause	Solution
Session expired or invalid	OAuth token expired	Re-authenticate at https://mcp.reepl.io/oauth/authorize
Content exceeds 3000 character limit	Post too long	Shorten the content
draft_id is required	Missing draft ID	Call get_drafts first to find the ID
collectionID is required	Missing collection ID	Call get_collections first to find the ID
GEMINI_NOT_LINKED	No Gemini API key	User must link key at https://app.reepl.io/settings/ai-models-api
Rate limit exceeded	Too many requests	Wait a moment and retry
Resource not found	Invalid ID	The draft/post/collection may have been deleted
Couldn't comment on this post	Reshare or restricted post	LinkedIn limitation, not a bug -- try a different post

---

Best Practices

1. Always read the voice profile first. Before writing any content, call get_voice_profile to understand the user's writing style. Posts should sound like them, not like an AI.
2. Plain text only. Never use markdown in post content. No **bold**, no *italic*, no # headings. LinkedIn renders these literally.
3. Confirm before publishing. Always show the final content and get explicit confirmation before calling publish_to_linkedin, schedule_post, or publish_now. These affect the user's real LinkedIn profile.
4. Vary scheduling times. Don't default to 9 AM for every post. Ask the user, or suggest varied slots across mornings, lunch, and end of day.
5. Never fabricate data. Don't invent engagement metrics, analytics, or post performance numbers. Only report what the API returns.
6. Respect voice profile locks. If allowAutoUpdate is false, do not modify generatedProfile. The user has intentionally locked their voice profile.
7. Use the library. Before writing from scratch, check templates and saved posts for inspiration. The user has curated these for a reason.
8. Read carousel guidelines before creating carousels. Call the carousel_guidelines prompt to understand content rules and the slide structure before generating or saving carousel content.

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See Also

• Reepl -- AI-powered LinkedIn content management platform
• Reepl Help Center -- Documentation and guides
• MCP Setup Guide -- Connect your Reepl account to Claude
• Reepl Chrome Extension -- AI writing assistant for LinkedIn